New York, NY – Nas’ Mass Appeal Records has welcomed a new addition to its roster. The label has signed New Jersey-bred rapper atm and will release his self-titled EP later this month.
During a recent interview with TR1LL, atm’s labelmate Stro spoke about the artist-first approach of Mass Appeal.
“I think Mass Appeal gets it,” he said. “They get it and from the jump, you could see that. I was always coming around Mass Appeal for other events before I was signed and you could just feel off the energy. I just think how comfortable we are as artists should speak how smooth or just the level or way Mass Appeal works.”
In a press statement, atm echoed Stro’s sentiments.
“Mass Appeal is really hands on, that’s what appealed to me,” atm said. “Other labels had a bunch of people signing at once and me. As an artist, I felt I would get more attention at Mass Appeal. It felt more personal. I used to watch all their videos on YouTube and I’ve always been a fan of the brand.”
The up-and-coming artist’s debut project, atm, is scheduled to drop on April 26. The EP will feature his breakthrough single “rush,” which has racked up 1.3 million streams on Spotify.
Watch atm’s “rush” video above. Check out his self-titled EP’s cover and tracklist below.