DJ Premier is back with a new video for “WUT U SAID?” featuring Casanova. Directed by famed Hip Hop photographer Daniel Hastings, the smokey visual is intended to recreate a ’90s throwback. It also marks a return to the recently resurrected Payday Records’ roots.
“I went back to my ’90s style of shooting — edgy and raw,” Hastings explained in press release. “The fans are going to go nuts when they see this video because I captured the soul of the song and put it into a visual composition, it has that Danny Hastings signature all over.”
OUT TODAY!!! DJ Premier (f. @casanova_2x) “WUT U SAID???” [LINK IN BIO] @paydayrecords VIDEO ON THE WAY 📸 and 🎥 By @dannyhastings
Preemo, who lost his father in June, added a little context.
“Danny Hastings came up with the concept of Casanova being tied up and he eventually breaks himself free and then ties up the enemy as a revenge,” he said. “Cas wasn’t with being tied up [laughs], so we had to work around it.
“We were supposed to shoot this video two months ago but my Dad passed. Cas has a dope demeanor in front of a camera, on stage and in person; so the video accompanied the song very effectively.”
Payday Records announced their relaunch last November with the release of “Our Streets,” the first ever collaborative single from Premier and A$AP Ferg.
Established in 1992, Payday helped launch the careers of some of the biggest and most influential names in Hip Hop, including JAY-Z, Showbiz & AG and Jeru the Damaja.
Watch the “WUT U SAID?” video above.