Nike has commanded much of the attention in the sneaker industry due to its new deal with former NFL quarterback Colin Kaepernick, but adidas is making moves too. The company announced a collaboration with Childish Gambino — a.k.a. Donald Glover — via social media on Wednesday (September 5).
The Twitter and Instagram accounts for adidas Originals revealed the news along with an animated video featuring Gambino.
“A collaboration without boundaries, welcome to the family @ChildishGambino,” reads the caption on Instagram.
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A collaboration without boundaries, welcome to the family @ChildishGambino
The accompanying video features the same style of animation from Gambino’s recently released visuals for “Feels Like Summer.” Animators Greg Sharp and Ivan Dixon return for this sequel, which is also directed by Glover.
Details about the full extent of adidas and Gambino’s collaboration haven’t been publicly revealed at this time. No sneaker release or promotional campaigns have been announced as of yet.
Watch Gambino’s animated video for adidas below.