New York, NY – Rae Sremmurd and Rich The Kid are each identified for his or her style sense as a lot as their music. Now, they purpose to deliver their style sport to new heights as they just lately signed a take care of Wilhelmina Models.
Rich The Kid defined in a press launch that he joined Wilhelmina Models as a way to get “closer with brands, and also will help me with getting out there more.” The “New Freezer” rapper additional defined why style was essential to him, including, “it’s my appearance, so I feel like fashion plays a big part in music.”
Rae Sremmurd additionally expressed their eagerness in working with the longtime style company in an emailed assertion.
“We’re excited to join the Wilhelmina family; they take risks in the fashion industry the same way we take risks in music,” the star duo defined. “We got a lot of dope things coming up, so it is going to be cool to see how we can take it to the next level in fashion.”
While Wilhelmina by no means had a popularity for working with Hip-Hop artists, except for Nicki Minaj longtime company goals to beef up their celeb division and “increase its focus in the celebrity sphere”.
“When I came to Wilhelmina about three years ago, our celebrity division really wasn’t as robust as it is now. It was part of my business to really be engaged in the celebrity part of our business,” stated Bill Wackermann, the style agency’s CEO. “Wilhelmina has always had a celebrity part of our business — we had Beyoncé when she left Destiny’s Child, we had Whitney Houston back in the day, we had Usher, but it had become sort of quiet.”
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To Wackermann, style partnerships are a serious alternative for artists and celebrities that deserves sturdy navigation.
“Fashion is such a world within itself — it’s very specific,” Wackermann stated. “We specialize with the celebrity in the fashion and beauty space, and that’s all we represent them for. If it’s a car commercial, that’s not us, but, if it has to do with fashion or beauty, that’s where we represent them.”
He added, “We look for people who have a creative eye and outlook, and that they love fashion.“If you’re going to play in the space today, it’s got to feel authentic and it’s got to come from a real place.”