Pusha T has reportedly inked a deal with retail giant adidas that’s worth millions of dollars. TMZ reports the G.O.O.D. Music president and adidas will once again collaborate on products and content.
Their relationship stretches back to 2014 when Push and the Three Stripes teamed up for the Chalk White EQT. In 2015, they followed up with the King Push x EQT Running Guidance ’93. Annual releases would follow that included the EQT Support Ultra.
In 2018, the duo worked together on an EQT Cushion 2 that dropped in extremely limited quantities at ComplexCon last November.
The DAYTONA mastermind’s boss and collaborator, Kanye West, also has a solid partnership with the brand.
He once claimed he’s the “single highest paid person in footwear.” It appears Push is taking steps to be at least a close second.