T.I. Issues Cancellations To Gucci, Prada & Moncler & Offers Up Black-Owned Alternatives

Aftershocks following the Gucci blackface backlash are still being felt now that T.I. has gotten wind of the controversy.

The Trouble Man has taken it upon himself to launch a crusade against luxury fashion brands with racist overtones and not only called out Gucci but Prada and Moncler for various pieces that depict African American caricatures.

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THIS IS THE AGENDA!!! If you go against the movement… It won’t go unnoticed. If you wit US….REPOST!!! #USorELSE✊🏽✊🏾✊🏿✊🏻✊🏼✊🏽 #🖕🏽Gucci

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“As a 7 figure/yr customer & long time supporter of your brand I must say…Y’all GOT US fucked UP!!!” T.I. bellowed on Instagram. APOLOGY NOT ACCEPTED!!!! We ain’t going for this “oops my bad I didn’t mean to be racist and disrespectful towards your people” shit!!! Y’all knew wtf y’all was doin and WE AINT GOING FOR IT!!! We ALL GOTTA Stop buying,wearing,and supporting this piece of shit company And ALL PIECE OF SHIT COMPANIES UNTIL THEY LEARN TO RESPECT OUR DOLLARS & VALUE OUR BUSINESS!!!! Our culture RUNS THIS SHIT!!!

We (People of color) spend $1.25 TRILLION/year (but are the least respected and the least included)and if we stop buying ANYTHING they MUST correct any and ALL of our concerns. That’s THE ONLY WAY we can get some RESPECT PUT ON OUR NAME!!!! I Don’t Give a Fuck if I gotta wear Target brand shit…. #FuckGucci”

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@gucci As a 7 figure/yr customer & long time supporter of your brand I must say…Y’all GOT US fucked UP!!! APOLOGY NOT ACCEPTED!!!! We ain’t going for this “oops my bad I didn’t mean to be racist and disrespectful towards your people” shit!!! Y’all knew wtf y’all was doin and WE AINT GOING FOR IT!!! We ALL GOTTA Stop buying,wearing,and supporting this piece of shit company And ALL PIECE OF SHIT COMPANIES UNTIL THEY LEARN TO RESPECT OUR DOLLARS & VALUE OUR BUSINESS!!!! Our culture RUNS THIS SHIT!!! We (People of color) spend $1.25 TRILLION/year (but are the least respected and the least included)and if we stop buying ANYTHING they MUST correct any and ALL of our concerns. That’s THE ONLY WAY we can get some RESPECT PUT ON OUR NAME!!!! I Don’t Give a Fuck if I gotta wear Target brand shit…. #FuckGucci

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But the vocal rap star didn’t end with dragging Gucci’s name in the bargain bin. He called out both Prada and Moncler for similar themed Jim Crow drip.

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Oh Prada TOO???!!!!!🤷🏽‍♂️🤦🏽‍♂️ @prada So y’all just gon TRY US like this???? Ok…Y’all gon get this WORK as well!!! #FuckPrada🖕🏽#USorELSE✊🏻✊🏼✊🏽✊🏾✊🏿

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@moncler YOU THOUGHT YOU GOT BY ME HUH? Is y’all out y’all raggedy ass minds?!?! Pay attention people. Regardless of the apology….THIS IS WHAT THEY THINK ABOUT US!!!! They think they can disrespect US to OUR FACES literally!!!This shit is purposefully done… Don’t believe for 1 moment that shit just gets out the warehouse/factory of a fashion brand without anyone high up in rank signing off on it. I have 3 clothing lines and I can tell you personally…NO BRAND WASTES MONEY SHIPPING PRODUCT TO STORES THAT THEY DONT PLAN TO SELL!!!! So FUCK @moncler & whoever got it on!!!! #USorELSE✊🏻✊🏼✊🏾✊🏽✊🏿

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On Wednesday (February 6), Gucci issued an apology after an $890 sweater that was overwhelmingly perceived to resemble a person in blackface.

Spike Lee and Soulja Boy (who has now vowed to rock Fendi in favor of his Gucci headband he popularized on The Breakfast Club) also joined the boycott, amongst thousands who felt like the mea culpa simply wasn’t good enough.

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I,Spike Lee Of Sound Mind And Body Will No Longer Wear Prada Or Gucci Until They Hire Some Black Designers ” To Be In Da Room When It Happens”. It’s Obvious To Da Peoples That They Don’t Have A Clue When It Comes To Racist, Blackface Hateful Imagery. WAKE UP. Ya-Dig? Sho-Nuff. And Dat’s Da “Coonery And Buffoonery” Truth,Ruth.

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@gucci

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To compensate for the once beloved Hip Hop brand, T.I. took to Instagram to big up several black-owned clothing lines, including his own veteran fashion house, Akoo.

AKOO

(Official Website)

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AKOO A KING OF ONESELF 10 YEARS STRONG @akooclothing #BlackOwned

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Rich Broke

(Official Website)

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Rich Broke Clothing Affordable High End Luxury @shoprichbroke #BlackOwned

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Strivers Row

(Official Website)

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Strivers Row High End Timeless Menswear For the Culture… By the Culture @striversrowusa #BlackOwned

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Hideoki Bespoke

(Official Website)

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Hideoki Bespoke “Where Traditional elegance meets modern sophistication with confidence, precision and the unexpected” @hideokibespoke #BlackOwned

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Amir James

(Official Website)

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Amir James Clothing/Apparel Black History In Real Time @amirjamesclothiers #BlackOwned

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Served Fresh

(Official Website)

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Served Fresh Fashion with a Message @servedfresh #BlackOwned

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